Millions of people are claiming a growing internet craze called ASMR is helping them beat everything from insomnia and anxiety to pain and drug addiction. The strange phenomenon is a universe of ...

ASMR videos create pleasurable feelings through sensory triggers, like stroking a microphone. A new sub-genre does the same thing, while being insulting or mean to viewers for comedic effect. Viewers ...

"It's more something that I've experienced for my whole life, but it wasn't something that I was aware that other people also experience," says Giulia Poerio, a psychology professor at the University ...

What do the sounds of whispered affirmations, page-turning, and tapping fingernails have in common? What about the sight of slow hand movements, soap being gently cut to pieces, and hair being brushed ...

Welcome to this unique ASMR experience where you are in control. In this video, you, the viewer, decide to say no to the ASMRtist. Explore what happens when you voice your choice in this role-play ...

Do you hate whispering? Or just like when it's quiet? Then, this is the perfect video for YOU! I'll be doing my sleepiest & ...

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Videos that show pharmacy technicians sorting and pouring pills have millions of views on TikTok. Viewers say ASMR content helps them relax.

ASMR videos started as a fringe section of YouTube, but the industry has grown exponentially in the last decade — rough estimates say there are at least 25 million ASMR videos on YouTube alone, coming ...

It started in preschool for Gracie. She and her classmates were coloring with markers. The crinkling of the paper and the squeak of the markers made Gracie so tired that she put her head on the table ...