Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur ...

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When you create a Facebook campaign, one of the first things you need to do, is select a campaign objective. Campaign objectives determine how Facebook optimizes your campaigns. If you select the ...

Facebook today announced it has redesigned its ad buying and reporting tools to be objective-based and has given marketers the option to select the placement of their ads. Both features are now ...

A company's advertising budget generally depends on the company´s marketing goals and objectives. A business can use any of several allocation methods to create its marketing budget. The objective and ...

When Facebook announced in June that it planned to eliminate half its ad units, it also outlined a broader vision for simplification, where the company could guide advertisers through the ad-buying ...

Instacart on Wednesday launched an objective-based framework for buying ads in its self-service portal, Ads Manager. The idea is to automate the ad-creation process, similar to the way Google and ...

Facebook is preparing to slash the number of ad formats it sells from 27 today to less than half that by Q4. On the chopping block are online-only Offer ads, Questions ads and standalone Sponsored ...