The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
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Lego's first smart brick sets are now available for pre-order — and yes, they're all Star Wars
The cheapest set, the $69.99 Smart Play TIE Fighter, comes with one Smart Brick, one Smart Tag, and a Smart Darth Vader ...
Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...
At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...
Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...
Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...
LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...
LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...
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