Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a personalized shopping experience.

In 2013, Google made an international splash with the launch of its new Glass wearable computer. The concept was simple and highly advanced for the time: The tech giant had fitted a microcomputer into ...

How virtual and augmented reality are changing the way you shop Vince Kilian, Marxent product development lead, uses a virtual reality headset. Virtual and augmented reality are being integrated into ...

Online shopping is convenient, but when it comes to pricey purchases like furniture or cars, it can be hard to buy based on photos. That's where a Utah company comes in. Seek is now working with big ...

Reality is so 20th century. Now you need augmented reality. Or do you? Augmented reality refers to a variety of technologies making it possible to blend the world around us with information from the ...

Instagram is adding another layer to its shopping feature: augmented reality. Beginning today, a handful of brands that sell their products directly on Instagram will be able to add a new augmented ...

Android users with the Amazon app on certain devices can now access AR View through Google’s ARCore 1.0. Available to iOS users for awhile now, this new feature lets you view items on Amazon virtually ...

When it comes to technology, manufacturers are looking to check one or all of three down-to-earth boxes – efficiency, quality, and safety. That being said, manufacturers have also led us through major ...

IKEA will soon allow customers to order furniture online via an augmented reality smartphone app (Reuters). The new app will combine the kind of augmented reality furniture-position we've previously ...

AR-enabled shopping is expanding again today. This time, online furniture retailer Wayfair is introducing an augmented reality feature in its mobile app for Android that will allow customers to ...

Etail group Shop Direct is testing augmented reality in its furniture category to help boost conversion rates. The technology, which is in beta testing, will enable customers to see how items such as ...

See what new curtains, a new refrigerator or a new couch look like in your own home before you buy them with virtual or augmented reality applications created by a company based in the Miami Valley.