Your surroundings may influence your social behavior more than you realize. New research from the Brain Research Institute at ...

Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...

Can the way we see things define their outcomes? American Sociologist William Isaac Thomas, who is attributed with the idea of the Thomas Theorem, once said, “Real facts are the ways in which people ...

Forbes contributors publish independent expert analyses and insights. Kara Dennison writes about careers, leadership, and the job market. More than 70% of professionals experience imposter syndrome or ...

Facial expressions play a fundamental role in social communication. While it is well established that others’ expressions influence our behavior—such as approaching a smiling person or avoiding an ...

Perception Pulse allows companies to see the derived importance of various perception attributes, defined as product and company features that influence loyalty behavior and purchasing decisions.

The avatars used in this study were created using the Daz3D software (Version 4.21) and rendered in Unity 2019 (Version 2019.4.18f1). Tsukuba, Japan—The phenomenon known as the Proteus Effect, wherein ...