What it is: A system for measuring levels of body fat using a mat embedded with sensors that can assess the density of various parts of the body. The market: Spending on equipment and testing that ...

If you want to know what you're made of, you'll need to be dunked in a tank of water, hooked up to electrodes, pinched or climb half naked into a giant egg like Lady Gaga at the Grammy Awards. In ...

You’ve almost certainly heard the term ‘body fat percentage’ before, whether in conversation in the gym changing room, marketing fodder for fitness transformations, or even in a Men’s Health article.