Despite the hundreds of lifestyle and fashion brands out there, Hugo Boss is a well-known and highly respected name across the world. It's particularly renowned for its line of perfumes and fragrances ...

Maluma has a sexy new gig! The 31-year-old Colombian singer joins actor Bradley Cooper and soccer star Vinicius Junior as a global ambassador for BOSS Bottled, the iconic fragrance pillar of BOSS. The ...

Forbes contributors publish independent expert analyses and insights. Celia Shatzman writes about fashion, beauty and grooming. That’s why Maluma uses fragrances to hype himself up before a ...

Check out photos from her ad shoot! It would be hard to have a better summer than Gwyneth Paltrow is having right now. She has been enjoying wide open spaces, cooking photogenic, fresh meals, ...

There's sill time!

"I'm honored to be representing Boss Parfums as an Ambassador in their latest perfume campaign. I have for a longtime admired Boss for achieving the perfect balance between the classic and the ...

Zac Efron, if you're reading this, we just want to know where you spritz cologne. It may not be appropriate request (for the record, we ask women the same question all of the time). But it's just more ...