Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

The following excerpt is from Karen Tiber Leland’s book The Brand Mapping Strategy. Buy it now from Amazon | Barnes & Noble | iTunes I don’t believe in ruthless competition. I honestly think that if ...

For any consumer product, consistency is essential each time a consumer comes into contact with any of its attributes or features. It is through consistent interaction that a brand perception is ...