Storytelling has become one of the smartest ways businesses communicate who they are, what they do, and why they matter. And branded content has become ...
What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...
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Meta has rolled out Branded Content on Reels, so creators can now use the ‘Paid Partnerships with’ label on organic posts, and participating sponsors will be able to easily convert them to Branded ...
If you are a company trying to break into a brand-new market, it's key to spend time learning about the target audience you'd like to serve. Biz development leaders must demonstrate their ability to ...
OBB Media, the shingle behind Netflix’s “A Nonsense Christmas With Sabrina Carpenter,” has expanded to New York City, opening offices in Union Square. OBB Media opened vertically integrated stage, ...
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