Retail companies spanning from the luxury sector to lower-value goods are using a tariff arbitrage strategy within their supply chains to lower tariff bills and keep costs down for consumers. The ...

Micron Technology (MU) is shutting down its Crucial consumer business as part of its ongoing portfolio transformation to align its business to "secular, profitable growth vectors in memory and storage ...

Key insight: Mercury's push into consumer banking is part of a trend in which fintechs are blurring the lines between business-to-business companies and business-to-consumer ventures. What's at stake: ...

I see many business-to-business (B2B) companies tempted by the scale and visibility of business-to-consumer (B2C) markets, but few realize how fundamentally different the playbook is. Moving into B2C ...

A growing cohort of VCs thinks AI can revive consumer tech investing. Startups selling directly to consumers were crushed by venture capital's most recent boom and bust. Investors are raising fresh ...

Business to business marketing has quite a few differences and a few similarities to business to consumer marketing. Here we go through some of the basics of B2B marketing and relate them to the more ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...