Encounter AI-powered marketing platforms for the first time, and they seem almost alien in their capabilities—algorithms that predict consumer behavior with uncanny accuracy, systems that generate ...

Go ahead and lose it_._ The door is closed and the public relations professional sitting across the table from you has heard it all before. You want to know two things: How does your fiercest ...

Project managers are business professionals responsible for overseeing work projects and managing the work teams that complete them. One of a project manager's first important tasks is to identify ...

It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance ...

As we are approaching the halfway point in the year, you want to ensure your PPC campaigns are in the best shape possible going into peak season for many advertisers Whether you’re getting great ...