Encounter AI-powered marketing platforms for the first time, and they seem almost alien in their capabilities—algorithms that predict consumer behavior with uncanny accuracy, systems that generate ...

Go ahead and lose it_._ The door is closed and the public relations professional sitting across the table from you has heard it all before. You want to know two things: How does your fiercest ...

It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance ...

With an ever-expanding array of advertising networks at our disposal, it’s tempting to jump in before fully considering some key questions. How do you know which one is the right platform for reaching ...

The new Focused View campaign objective allows brands only pay when users have voluntarily watched an ad for at least 6 seconds or when they interacted with the ad within the first 6 seconds ...