" It sounds wholesome, right? Pure. Like something your grandmother might have used in her kitchen. The clean label movement has exploded in recent years, with half of industry professionals ...

How consumers define ‘clean label’ is expanding beyond ‘simple, easy-to-understand ingredients’ to include questions about the safety of some long-used ingredients and processing techniques as well as ...

Consumers want to be healthy. This has always been true to some extent, but lately this desire has been manifesting itself in strong interest in ingredients lists – consumers are increasingly looking ...

KANSAS CITY — Lynn Dornblaser, a client adviser with the Chicago-based market researcher Mintel, once defined clean label as “using things you’d find in your grandmother’s pantry.” Today, the meaning ...

WASHINGTON, DC – A transformation is sweeping through the packaged food industry as major companies, spurred by evolving consumer preferences and a renewed focus from health authorities, are rapidly ...

Class action lawsuits filed against food and beverage companies surged last year – reversing a multi-year downward trend but still falling significantly short of the 10-plus year high in 2021, ...

Shoppers are overwhelmed by food labels. These popular health-forward brands are finally doing something about it. Grocery labels aren’t helping anyone eat better. Most people want to eat healthier, ...

Walking into my local grocery store feels different now. Something's shifted in the aisles, though it's hard to pinpoint exactly what. The shelves still overflow with colorful packages, but the ...

EATING CLEAN SOUNDS smart—in theory. Generally, the idea focuses on eating more whole foods and less ultra-processed foods. (Great!) But in practice, experts say that assigning labels to foods can be ...

Clean-label has been one of the biggest trends of 2025. While many consumers want functional benefits from food, others are interested in shorter ingredients lists and clarity around nutritional value ...

Over the past few years, clean label foods have become less of a passing fad and more of an expectation from customers. Foodservice and retail operators alike are tweaking menu options and food ...