Spam and value-driven outreach may look similar at first glance, but the intent and precision behind them are completely ...

Open your inbox and count the number of pitches you’ve received from strangers over the past week. We’ve all received those unsolicited emails from people we don’t know, trying to sell us their ...

You’ve sent 37 cold emails this week and watched your inbox stay painfully quiet. One founder friend claims she books ...

If 2023 was the year sales teams adopted generative AI, then 2024 is the year of repercussions. It was only a few months ago that generative AI in the form of ChatGPT celebrated its first birthday, ...

This isn’t personalization gone wrong. (Or gone right, if your name is Henry.) However, it is taken from a real email I received. It’s the kind of email that appears in my inbox every few days from ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

Here’s a potentially hot sales take: When done correctly, cold outreach isn’t actually a crapshoot. While it may seem like purely a numbers game, there’s much more to it than how many emails a ...