Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

Sending a cold networking email these days can feel like a shot in the dark— your message is just one of dozens (or hundreds) competing for attention in a crowded inbox. But cold emailing isn’t ...

Reaching out to new prospects is a numbers game. Save time by using and tweaking email templates. You can often find prospects' email addresses with a quick Google search or an email search tool.