Picasso was asked once how he sculpted a lion. “That’s simple” he answered, “I take a slab of stone and remove everything that I don’t need.” Art, he added, is the elimination of the unnecessary. So ...

The story goes that in a recent conversation with a large, multinational client, yet again, at the mention of the ‘S’ word, the brand people did everything from polite wincing to effectively spitting ...

Simplicity is the new thing. Quality is so over and innovation is fading into everythingness. We’ve all but given up on trust so I guess that just leaves us with getting more by doing less. Wasn’t ...

We are all familiar with the old adage “less is more.” Yet there is only a half-truth in that statement. The consumer journey has become more complex. The strategies that drive how we reach, engage, ...

Simplicity is the new thing. Quality is so over and innovation is fading into everythingness. We’ve all but given up on trust so I guess that just leaves us with getting more by doing less. Wasn’t ...