Ultra-processed foods have been linked to a whole host of negative health outcomes, including type 2 diabetes, Parkinson’s disease, and lung cancer. As a result, 65% of European consumers now believe ...

1% in 2025. Honestly, those numbers tell us something powerful about where consumer preferences are heading right now. When asked about the fastest-growing consumer demand in food products, 50% of ...

Clean label’s meaning continues to evolve since its industry-facing inception in the mid-2000s when it focused on health and safety, to now include simple ingredients and processing methods and ...

Amid rising inflation and shifting consumer priorities, plant-based milk sales have waned, signaling an urgent need for brands to balance affordability, clean labels and clearer nutrition messaging ...

The global processed foods sector is undergoing a profound transformation driven by changing consumer preferences, advances in food science and digital technologies, sustainability imperatives, and ...

Ever stood in a grocery store aisle, staring at two nearly identical products, one with a pretty green leaf logo claiming ...

Many consumers want their products to be clean label. According to Mintel’s Emma Schofield, the clean label trend is founded on consumer perception. Consumers don’t always understand whether an ...

The journey to cleaner ingredients is more than a consumer-driven trend; it's a seismic shift with profound economic and structural implications for the U.S. food system. As a former ski racer and ...

CLEAN LABELS — Annegret Jannasch, left, and Ya-Jane Wang, professor of carbohydrate chemistry, are looking at the components of pigmented waxy rice to serve as a "clean label" starch strengthener.

The landscape for consumer goods and services is undergoing fundamental change. Value, health and technological adaptation are rising fast, while conspicuous consumption and traditional luxury lose ...