Restaurant value used to be a much simpler calculation: Discount-driven customers would seek out dollar meals at quick-service restaurants, call for pizza delivery on Friday nights (sans delivery fees ...

CHICAGO — All the attention paid to food prices in the past year hasn’t led to cost being the top factor in defining food value for consumers, according to Datassential’s 2025 Trends Report. The ...

How can South African marketers build lasting perceptions of value for their brands, especially in these tough economic times where consumers are increasingly under pressure. There is a natural ...

Consumer sentiment is near historical lows, and as restaurants are systematically sensitive to macro level influences, the adoption of value meals by the major players makes sense. Preserving the ...

Earlier this year, data pointed to the fast casual segment’s insulation from a swiftly softening consumer environment. That environment has lingered well into the third quarter, and it seems as though ...

The subjective theory of value defines how an object's worth fluctuates according to personal views and context. Understand ...

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