Evergreen content keeps working long after it’s published. Learn what it is, why it matters for SEO, and how to create content that stays relevant and ranks. Evergreen content is like that unicorn ...

If you’ve published content before, especially blogs or resource pages, you’ve probably noticed that some pieces may start to drop in performance after a while. This slow decline in organic traffic, ...

Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results. In the SEO world, when we talk about how to structure ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

A major category, focus, or pillar (as I have defined it for decades) of SEO is content. Influencing a range of on-page factors, but more so to develop authentic context and authority status over the ...