There are two kinds of metrics in content marketing: process metrics and outcomes metrics. While both are important, they differ greatly in how they are important. Let’s take a look at each, their ...

There are 12 distinct tasks in the content creation process. Let’s take a look at each one. Keep an eye on the content after it has been published to make sure it’s doing what it’s supposed to. Are ...

Being responsible for the broadcast media flows that support every aspect of content production, editing and broadcast at France’s M6 television group, I am always balancing the need for workflow ...

As SEO professionals, it’s challenging to get people to buy into and care about what we do. Sometimes it’s even hard to get them to remember what SEO stands for. However, more and more companies are ...

What if you could create content that’s not only timely and engaging but also practically builds itself? In an era where attention spans are fleeting and trends shift in the blink of an eye, the ...

Robotic process automation (RPA) has emerged as a pivotal tool for efficiency and productivity in modern businesses. Used in applications ranging from system navigation to data extraction, software ...