Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...
CEO, Founder and Manager at Hot Dog Marketing helping businesses prepare for their next phase of growth with comprehensive marketing. Branding is a relatively obscure concept. The simplest way to ...
Growth is a perpetual business priority. So it’s imperative that CEOs understand how their marketing function and chief marketing officers (CMOs) can contribute to that goal. Few do — and that ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...
Business.com on MSN
How to write an executive summary for a marketing plan
Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...
Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...
At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...
CHICAGO (Reuters) - Ron Springer is overhauling his company's website and is spending a big chunk of his marketing budget to help boost its search engine ranking. He had no idea he might be throwing ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback