Add Yahoo as a preferred source to see more of our stories on Google. 2020 is right around the corner, and for many, it will be a year full of goals and new horizons. While using a planner may seem a ...
A Japanese ad agency invented an AI creative director — and ad execs preferred its ad to a human's
LONDON — In 2015, ad agency McCann Japan's creative planner Shun Matsuzaka set himself a task he called the "creative genome project": he wanted to create the world's first AI creative director, ...
Planners are often missing from in-house agencies, but adding them can lead to better, more strategic briefs and greater focus on effectiveness As in-house agencies mature, and the diet of work moves ...
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