When Brazilian influencer Camila Coelho started on YouTube in 2011, the creator industry didn’t exist, she says. Originally a makeup artist, she began by posting videos for friends “to learn to do a ...
As social media becomes increasingly reliant on algorithmic feeds, creators are navigating a new normal: Just because you post something doesn’t mean your followers will see it. “I think that 2025 was ...
Forbes contributors publish independent expert analyses and insights. Creator of Emma's Edition & the Creative Edition Podcast. Whether you scroll through TikTok or watch YouTube videos, chances are ...