When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

AI’s role in retail — historically focused on efficiency enhancements — has real potential to bridge the gap between ...

From entertainment-led flagships to hyper-localized experiences and old-school clienteling, industry insiders share how ...

Retail media networks (RMNs) have become as mainstream as existing content and advertising channels. The problem is that RMNs ...

One centralized platform connecting in-store, online, and customer data to power modern retail marketing ...

Every retail initiative, whether it’s AI, personalization or supply-chain transparency, depends on trustworthy customer data.

According to a new report released from SAP Emarsys, 51% of U.S. brands say their organization suffers from “dark data,” which is data that is collected but not effectively used. In today’s retail ...

Retail has reached a stage where customers desire and demand personalization. In the present world, people expect to get products and services that are relevant to them based on their preferences, ...

The implementation of AI tools has increased across the retail sector in 2025 with 64 per cent of respondents to KPMG’s 2025 ...