In this special guest feature, Thalya Hamilton, VP of Analytics & Data Science, Quotient, discusses how brands will need to strike the right balance by bringing data and analytics in-house. Thalya ...

BOSTON, Oct. 30, 2025 /PRNewswire/ -- As enterprises race to prepare their data foundations for AI, Verndale is doubling down on its analytics leadership to help clients extract real business value ...

In this special guest feature, Steve Habazin, Content Management Specialist with Latana, discusses how big brands are choosing and using the right data analytics that will bring results. As a content ...

As SEO professionals, we’re data-driven. So, it’s ironic that we need to ask a counterintuitive question: “Where are the missing bullet holes in Google Analytics 4 (GA4)?” Most of us trust the ...

Zepto CEO Aadit Palicha said that the tool will enable brands to gauge deeper insights such as behavioural data, “pincode-by-pincode market share data and brand performance” Atom will boast a chatbot, ...

Getting to know the customers visiting franchise restaurants doesn’t just come down to the in-person conversations at the ...

As 2025 approaches, the digital marketing landscape is set to experience seismic change. Emerging technologies, particularly artificial intelligence, and shifting consumer expectations mean marketers ...

Exclusive global partnership to empower businesses to find new growth through advanced analytics solutions for marketing and brand spend optimization SAN FRANCISCO--(BUSINESS WIRE)-- Visa (NYSE: V), a ...

The investment will fuel the expansion of its groundbreaking conversational analytics platform, empowering businesses to unlock hidden insights from ERP data without technical barriers. Despite ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Consumers today are more digitally engaged than ever—but they’re also more sceptical. Across the APAC region, social media plays a pivotal role in shaping purchasing journeys: 74% of consumers use it ...

SAN FRANCISCO--(BUSINESS WIRE)--Alloy.ai, a leading data integration and retail analytics solution for consumer brands today announced that it has launched the Alloy.ai Data Platform on Snowflake ...