Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and third-party insights would leave practitioners formulating campaigns and devising strategies ...

Erik Huberman is the Founder and CEO of Hawke Media, a full-service outsourced CMO and marketing consultancy based in Los Angeles, CA. For years, digital marketers relied on third-party cookies that ...

The Blue Cross Blue Shield Association (BCBSA), partnering with the National Minority Quality Forum (NMQF), has released recommendations for improving and standardizing data collection methods around ...

You have /5 articles left. Sign up for a free account or log in. Data collection and analysis can help paint a more intricate picture of the student experience in ...

2022 was a year of unprecedented growth and change in the industry. Cybersecurity was a major concern. The impending removal of third-party data also came into the spotlight. As we look forward in ...