How to Test the Effectiveness of Your Branding The tools, metrics, and processes you need to measure and refine your brand design. When evaluating the effectiveness of brand design, you need to ...

When it comes to ensuring that a product meets the standards established for performance, reliability, and safety, how well that compliance testing is performed directly impacts the product’s eventual ...

Opinions expressed by Entrepreneur contributors are their own. Amazon Fire Phone, Google Glass, New Coke and Nintendo’s Virtual Boy: What do all these products have in common? They didn’t sell.

“Speed is the new currency of business,” said Marc Benioff, CEO of Salesforce. In my experience, however, speed without quality is nothing but a fast track to failure. This delicate balance between ...