It’s clear that we all want the best return from our direct mail postcards. Important design factors like the right layout and images significantly impact the success of a direct mail marketing ...

When it comes to direct-mail postcard marketing success, which matters more: design or copy? This is a topic worth discussing, as we’ve all seen badly designed postcards with great text and ...

Although the project is easy to do at home, it may take a little time to get comfortable if you aren’t well acquainted with ...

A 30-year veteran of the direct mail and digital industries, Lori joined NaviStone in 2016 as the Chief Revenue Officer. Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would ...