For any business, the ultimate goal is to increase sales and turn a profit but not all companies take the right approach. Instead, some businesses focus on getting more customers into their stores ...

Think of a distribution channel as one slice of the overall marketing pie. It is how a company gets its products or services to the consumers. A channel acts as an important part of your small ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

With the exception of businesses that own their entire supply chain, every business operates at some place in a distribution channel. Many small businesses, such as retailers, function as the last ...

For a small business to succeed in today’s market, it’s essential to understand the complexities of supply chain distribution. Whether you’re a startup or a growing enterprise, having an incomplete ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...