State & Local Government Review, Vol. 10, No. 3 (Sep., 1978), pp. 92-99 (8 pages) A quarterly econometric model, the Louisiana Revenue Projection Model, is developed and tested for forecasting state ...

Provides an overview of how econometric modelling can help marketers understand how much each media channel contributes and over what timescale. Econometric modelling is a broad-level analytical ...

Businesses are always keen to improve their return on investments in marketing spend. For achieving this objective, understanding the full cycle of the customer journey across various channels is ...

ThinkTV has launched a new tool to “democratise data” and help advertisers plan campaigns. Media Engine draws on sales and campaign data from 60 Australian brands across 10 categories with a ...

Econometrics isn’t just for evaluating advertising, according to Marketing Week columnist and founder of consultancy Magic Numbers, Grace Kite. It can be used to untangle all the main drivers of sales ...

Journal of Applied Econometrics, Vol. 19, No. 4, Topics in Health Econometrics (Jul. - Aug., 2004), pp. 435-453 (19 pages) This paper presents estimates of a dynamic individual-level model of cannabis ...