It's that time of year in case your wondering about when to pull out the little elf from Elf on the Shelf or what's it about? — if you didn't already know. Elf on the Shelf has become a growing ...

The magical "Elf on the Shelf" is celebrating 20 years of moving around homes during the holidays. The "Scout Elves" traditionally keep an eye on children and make an overnight trip to report behavior ...

Think your Elf on the Shelf has mastered the art of stealth? Share it with us! USA TODAY wants to see your most creative, hardest-to-find, and downright wacky hiding places for your holiday elf. We ...

‘Elf on the Shelf,’ brainchild of Marietta family, celebrates 20 years. It’s now a worldwide holiday phenomenon. Christa Pitts (left) and Chanda Bell, sisters and co-CEOs of The Lumistella Co., which ...