From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since... In fact, many ...

Columnist Barth Keck says he fears that the typical “level-headed” and “reasonable” manner journalists and politicians have typically taken when analyzing the behavior of Donald Trump ignores what is ...

In preparation for a symposium about teaching writing in the post-truth era, I encountered a little book by one of the symposium participants, Bruce McComiskey. Post-Truth Rhetoric and Composition is ...

Asking someone out requires a lot of bravery and charm - but according to one college student, the real secret to a successful date proposal is actually a masterful grasp of the English language and ...

Persuasive writing uses words to convince the reader to listen or to act. Great business writers use persuasive writing in proposals, articles, newsletters, memos, emails, requests for meetings, ...