Metrics are meant to guide performance, align teams, and drive growth. Yet across many organisations, metrics are doing more ...

Setting benchmarks to determine the success of a CRM initiative is a must. But according to Jonathan Becher, CEO of Pilot Software, measurement simply for measurement's sake is essentially useless.

In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...