CEO at RightMetric, a searchable library of data-backed case studies for marketers that provides quick answers to tough questions. It's no secret that marketing has become more competitive than ever ...
It’s a tough economic climate for biotech and healthcare companies. We’re seeing wave after wave of layoffs in the news, and not even the biggest or most powerful brands seem to be spared. As ...
Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...
The international market research industry is worth approximately $150 billion in 2025, and it’s become essential for companies expanding across diverse markets. Businesses that use advanced research ...
This template will help you develop a market research brief that will ensure your research partner collects and delivers the right research insight to meet your exact objectives. Content, Creative & ...
Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...
London-based market research startup Attest has raised $60 million in fresh funding. The company serves major customers such as Microsoft, Santander, Walgreens, and Klarna. Check out the pitch deck ...
FAR Part 10—Market Research—is the “playbook” instructing contracting officers exactly when and how to reach out to industry, including small businesses, prior to conducting procurements. Historically ...
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