If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

The overall correlation between message appeal and consumer response was positive. The study found notable and significant differences among the seven appeals; the effect of sex appeal was the highest ...

Persuasion is a vital life skill. It is a crucial aspect of our daily lives that can influence and impact our personal and professional success. Whether you are negotiating, convincing, or discussing ...