These days, the labels people associate with fashion extend far beyond price tags and brand names. Styling trends popularized on social media can foster a restrictive mindset when it comes to ...

Looks like you’ve been wearing the wrong shade of green. Color analysis helps identify the shades that best complement your natural features by categorizing you into a "season" based on undertone, ...

Seasonal color analysis is making a comeback, driven by TikTok and a push for personalized fashion. Experts like Kirsten ...

"Winter, spring, summer or fall," go the lyrics to the Carole King classic "You’ve Got a Friend." These days, that’s also valuable fashion advice. Thanks to social media, notably TikTok and Instagram, ...

LOS ANGELES − "Do you see the difference?" I'm sitting in a chair looking at myself in a mirror. Over my gray apron, Brenda Cooper − a stylist, author and professional color analyst − drapes two ...

Seasonal color analysis, a fad from the 1980s seeking to identify a person’s most flattering color palette, is drawing views and exasperation on TikTok. By Callie Holtermann A barefaced woman studies ...

If you’ve been on TikTok at all within the last year, you’ve likely come across a few videos about the recent color analysis revival. They all typically follow the same format: a bare-faced client ...

As long as people have been able to dress in color, we’ve been desperate to do it better. In the mid-19th century, advances in dyeing technology and synthetic organic chemistry allowed the textile ...

Forbes contributors publish independent expert analyses and insights. Pooja Shah is a journalist who covers fashion, beauty and wellness.

Most people don’t walk around thinking, “I don’t understand my undertone.” What they feel instead is subtler and heavier. They feel that something is always slightly off. The lipstick looks perfect on ...