Gone are the days when the only way to test out a perfume was to peruse the offerings at your local department store’s fragrance counter. There’s nothing worse than buying an extremely expensive ...

Selecting your signature scent requires time and careful consideration, which is why fragrance connoisseurs always opt for perfume sample sets when it comes time to expand their scent horizons.

Essentially, you can sniff and wear the perfumes or colognes, then choose a favorite and take the included scent certificate to any U.S. Sephora store or Sephora.com to redeem for a full-size bottle ...

Star’Asia (@d.starasia), the customer, started her video by opening a large package from Ulta Beauty. She proceeded to take out a smaller box labeled “Dazzling Scents of the Season.” But those ...

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It’s a slept-on gift idea in my view, but one of the most thoughtful and unique: cologne discovery kits. See, personal fragrance is pretty, well, personal—blind-buying a full bottle of cologne for ...

ULTA Beauty has delighted customers with a range of affordable kits filled with sample sizes of luxury cosmetics. The must-have kits have proven so popular that customers are already reporting that ...

In today’s competitive retail landscape, understanding customer behaviour is paramount. One strategy that’s gaining traction ...

They also have Sol de Janeiro, Drunk Elephant, and Dermalogica *If you click on a link in this article, we may earn affiliate revenue ULTA Beauty has delighted customers with a range of affordable ...