Does brand advertising generate a credible ROI? How do marketing teams justify spends on content creators to a bottom-line-driven C-suite? How do brands partner with the right creators? Questions that ...

In today's landscape of digital buying and selling, enterprises often have an upper hand in marketing because they have dedicated teams supporting digital, remote, and omnichannel selling. Those large ...

We need to talk about the “conversation gap” impacting today’s marketing and sales funnels. The conversation gap is the gap between customer expectations for personalized, 1:1 interactions and your ...

Here’s a call to action that all advertisers should hear: If your advertising strategy doesn’t include streaming TV, you’re missing out. And if you’re stuck in the mindset that TV is just for brand ...

Traditionally, one of the core concepts of sales and marketing has been the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement and ...

A sales funnel is a strategy used by many entrepreneurs to make prospects become customers. These prospects will go through a process that resembles a funnel. They will enter as a cold lead, and as ...

As we move through retail peak, Partnerize's Lee Boulton emphasises that top-performing brands rely on more than deep discounts and expensive ad auctions for BFCM success. The optimal marketing mix ...

“A Full-Funnel Approach to CTV Marketing 2024,” looks at developing effective CTV campaigns When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. PALO ...

Brands are transitioning their influencer marketing from chasing after vanity metrics to achieving real ROI through sales and from working with “outsider” influencers to establishing brand ambassador ...

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At an exclusive Campaign360 roundtable, regional marketers unpacked the most persistent challenges they face in brand advertising, influencer marketing, and ad spends — and how a holistic, full-funnel ...