Media investment and intelligence company Magna has lowered its projection from 12 percent, also citing restrictions to data-driven targeting of digital ads, such as Apple's iOS changes. By Georg ...

WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

As the radio industry feels the continued economic strain and election uncertainty, global revenue projections suggest encouraging growth in the long run. A new Research and Markets study forecasts ...

How is blockchain reshaping advertising? Know how decentralized technology prevents ad fraud, ensures transparency, and ...

Media inflation is expected to drive a 4.6% increase in global adspend in 2024 to $752.8 billion, according to Dentsu’s December Global Ad Spend Forecast. Digital is forecast to represent 58.8% of the ...

Global advertising revenue is projected to reach $1 trillion in 2026 and will account for 55% of total entertainment and media (E&M) revenue over the next five years, according to PwC’s Global Telecom ...

WPP Media has markedly upgraded its global advertising-growth forecast for this year and next, as well as for the remainder of the decade. The revised forecast boosts WPP Media's June mid-year ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

Three prominent global ad agencies (Magna, Zenith and GroupM) recently issued their final forecast for the ad marketplace in 2021 and a look at 2022. Forecast were provided for both the U.S. and ...

The rebound in global advertising this year has accelerated well beyond earlier expectations, leading to a massive upgrade to Magna's 2021 global advertising spending forecast. Whereas last fall Magna ...

The company now predicts a 22.5 percent jump this year, after a COVID hit in 2020, and 9.7 percent next year. By Georg Szalai Global Business Editor Global advertising in 2021 and 2022 will end up ...