Matcha is booming from coffee shops to TikTok. Explore the origins, health claims, cultural roots, and growing demand behind the global matcha trend.
After seven years in the coffee industry, Ashley Saunders decided to pretty much stop drinking coffee. She had been laid off from her job as a barista in the early days of the Covid-19 pandemic and ...
Matcha is no longer a menu experiment. Across Australian cafés — from high-volume suburban venues to specialty inner-city operators — it has shifted from trend to staple.
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