Search behavior no longer follows a single pattern. Users still rely on Google results, but they also ask questions in AI-powered tools that summarize answers instead of listing links. This shift ...

Search engine optimization (SEO) is a cornerstone of marketing strategy for businesses. SEO-optimized owned content can make companies discoverable in search results and help them showcase their ...

A practical guide to local SEO for service contractors, explaining how Google rankings work, why reviews matter and how ...

There is too much misinformation about how SEO works. And this doesn’t help to increase investment in our industry. In this article, we’re going to clear it all up. You’ll learn exactly why and how ...

Is It Better To Use Local SEO Services Or DIY My SEO? In today’s competitive digital world, showing up in local search results can mean the difference between a customer walking into your store or ...

Is AI a threat to SEO specialists? Find out how generative AI is changing the SEO landscape and what it means for industry professionals. In January, Google laid off hundreds of workers as it shifted ...

AI has changed how people search and how content is discovered. Learn why traditional SEO is broken and how AI-driven search works now.

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...