Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.' I want ...

Our tastes are influenced by what we see. Close your eyes and think about the perfect croissant, burnished and golden brown. A juicy tomato, ready to eat, vibrantly red and practically screaming, “I’m ...

Animals see differently than humans. Cats can navigate low-light environments, but what about their perception of color?

'Do we see colors the same way?' is a fundamentally human question and one of great importance in research into the human mind. While impossible to answer at present, researchers take steps to ...

Scientists have discovered a new color... but you can only see it through a laser. How did scientists make the discovery and what could it mean for how we see color? But none of the green you'll see ...

PITTSBURGH (KDKA) - Snow has a color that most everyone agrees upon. White! It certainly appears white, and there is a reason for that. We see colors based on how much visible light bounces off an ...