Branding is an interesting term, meaning different things to different people, depending upon their perspective and experience. Clients with whom we work run the full spectrum of defining this term – ...

Great customer relationships don’t just happen—they’re built through trust, responsiveness and an ongoing commitment to making customers feel heard. The most successful brands go beyond transactional ...

Customer expectations have changed. Many brands claim to care about their customers, yet their actions often suggest otherwise. Poor service, slow response times, and lack of transparency push people ...

The art of crafting analytics dashboards goes far beyond displaying metrics on a screen. For marketing managers responsible for customer experience, these dashboards become the primary vehicle for ...

Authenticity creates deeper connections with customers, making them feel seen, heard and valued — which is what they really want. Experiences matter more to customers than the features of your product ...

Discover how to use AI and customer data ethically to strengthen trust, loyalty and long-term business growth. Learn practical ways to scale personalization and connection without sacrificing your ...

Customer connection has become the defining advantage in e-commerce as brands balance personalization, data, automation, and ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How does a venerable American brand known for creating the ...