When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Case studies are an essential component of law firm marketing. There are few better ways to demonstrate your experience and make potential clients buy into the results you can obtain for them. A ...

Case studies are one of the most powerful tools in the law firm marketing arsenal. Showcasing how your firm helped a real client resolve actual legal challenges allows you to clearly demonstrate its ...

In this episode of the Marketing Smarts podcast, we talk with business adviser and author Bob Wiesner about how to create stronger B2B case studies. Bob shares why case studies are important, what we ...

Because you love your case studies, but many of your prospects find them to be boring and irrelevant, not differentiating and not compelling. All of us in B2B business development find that difficult ...