Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

With Instagram Reels, you don’t have to be a video expert to create amazing content. Start making videos right now with these tips. Since its launch in 2010, Instagram has grown into one of the ...

Content marketing is invaluable for communicating with customers and providing them with consistent value. It's one of the most important elements of your marketing strategy for creating brand ...

Content marketing emphasizes being ‘shareable’, or valuable for your audience to share across their social networks. It’s not salesy in nature. It’s informative. It educates. It provides value to ask ...

As they say, you manage what you measure. Accordingly, an entire industry has developed around performance measurement and performance management. Popular tools include the Balanced Scorecard, ...

Metrics are becoming increasingly important for content marketing. Simply measuring visitors or users, and displaying the results in colored graphics is no longer sufficient. A Content Management ...

How can you prove that your content is successful? You'll definitely want to incorporate these 3 SEO metrics into your reporting. Proving ROI for SEO isn’t easy. It’s one of the main reasons people ...