Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

When you’re ready to scale your company, bringing the right people on board is critical to success. Because there’s usually such a razor-thin margin of error in ...

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to ...

Every person and organization has some familiarity with performance metrics and reporting, yet how to take that experience and apply it to asset management is not straightforward. Looking at industry ...

Originally published Jan 31, 2021. Updated with new information. Over the past four decades, OpenGov has worked with dozens of municipal governments across the United States, often focusing on setting ...

Pharma digital success is still largely defined by top level engagement metrics such as page visits, time on page, and ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

SEO is integral to digital marketing strategy. For any business, whether a local brick-and-mortar shop or a national B2B tech company, organic search ranking is essential to obtaining awareness and ...

Measuring physician performance in an ambulatory surgery center has become essential, says Sandy Berreth, administrator of Brainerd Lakes Surgery Center in Baxter, Minn. “It is the only way we know if ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the chief health metrics that are used to measure performance in the ...

About 50% of business data is now stored in the cloud – and the volume stored using cloud technologies is higher still when private and hybrid clouds are factored in. Cloud storage is flexible and ...

Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus ...