Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

Unless you prompt them really well, large language models (LLMs) are not that clever. You can’t punch in a few keys and expect War and Peace to come out the other side. It doesn’t work like that.

Hamlet isn’t the only one to dismiss written compositions as simply “Words, words, words,” without any larger significance or meaning. So, too, do too many of my students, who treat writing ...