I just led a rebrand for my current company, and, honestly, it’s my favorite kind of work as a marketer. Not just because it’s engaging, but because it’s actually good business. Seeing the ...

In today's dynamic and competitive business landscape, marketing leaders are constantly seeking ways to demonstrate their marketing activities' effectiveness and return on investment. Traditional ...

Researchers from Wake Forest University and University of California-Riverside published a new Journal of Marketing article that examines the dynamic BMR retail context and investigates the sales ...

Industry expert Zuzanna Gierlinska reflects on the importance of considering brand safety while making strides with AI. Cannes Lions 2024 may seem like a hazy, rosé-tinted memory now, but among all ...

When it comes to residential HVAC installations, homeowners are more likely to see an HVAC contractor’s brand as more important than the brand of equipment being installed, according to a recent ...

Expansive opportunities lie within a musician's online profile. Let's dive into the profound significance and benefits that strategic branding can bring: 1. Visual identity as a signature: At its core ...

In today's dynamic B2B landscape, in which interactions have evolved from transactional exchanges to meaningful engagements, measuring brand love has emerged as a strategic imperative. That concept of ...

Cannabis brands need to market to a mainstream audience, while also focusing on their target customer. This unique balance was a common theme from speakers at the 2023 Benzinga Cannabis Capital ...

Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

Pinoy Big Brother: Celebrity Collab Edition Big Winner Mika Salamanca has reached another milestone in her career as she becomes the first-ever celebrity ambassador of a local perfume brand that has ...