Identifying your hot and buying ideal client is the fast path to design success. You can stop spinning your wheels trying to be all things to everyone and focus on those clients you enjoy the most.

When Rachel and Mike Rosenblum moved into their San Francisco Edwardian earlier this year, they had an empty house and a serious case of decorator's block. "Even though I would flip through magazines ...

Even designers who are adept at delivering client presentations have had to modify their strategies for the new sheltering-in-place reality. Now, digital methods reign supreme. However, selling a ...

As an interior designer, Henrietta Heisler always keeps up with the latest trends, but not all of them have to do with paint colors, fabrics and furniture styles. She recently created a new position ...