The retailer that made blue-light specials synonymous with savings is trialing technology that can customize nationally run television ads "on the fly." The holiday spots are running on Viacom's MTV ...

Kmart is giving teens a shot at 15 minutes of fame as part of a back-to-school effort with a contest that asks them to create a commercial showing off their style. Kmart built a YouTube contest tied ...

Did someone hit “upload” a little too early? This commercial urges shoppers to not let the holidays sneak up on them. It’s a nice reminder for something that’s over three months away. Maybe Kmart was ...

We can't remember the last time Kmart (SHLD) was generating this much buzz. Hot on the heels of its "ship your pants" and "big gas savings" commercials, the discount retailer is out with another ...